Feild note Essay Example | Topics and Well Written Essays - 1500 words

Feild note - Essay Example on that point was also the topic of female perception, which looked into the kind of ideas that teenaged girls develop after listening to and reading heterogeneous kinds of advertisements. Then there was the topic of acquire behavior, which centered on the trend of purchases made by adolescent girls in relation to what they interpret from advertisements. Finally, there was focus on the effect of the decisions that girls take after performing to various forms of food and nutrition advertisements. Level of accuracy of organisation and transcription conventions (Here you should note how accurate the transcription is and what factors affected this level. You should also note your own conventions apply such as using all caps for emphasis, class breaks for pauses, etc.) The transcription can be said to be highly accurate given the strategies put in place to influence the level of accuracy with the practice. In the first place, as much as the research work er made on-the field transcription, the interview was also tape recorded with permission. This ensured that where there were lapses with the on-the field transcription, this was made up after the researcher went home. Whiles undertaking the transcription, there were clues that were personally developed to make interpretation easier. For instance CAPS were used to depict emphasis ___________________________________________________________________________ (Transcript begins below) Time Transcript (Start of Interview) Interview 1 Interviewer Have you ever had the chance of get the food and nutritional products that you consume on a day-to-day basis? Interviewee Umm, I do generate a chance to buy food and nutrition products that I use on daily basis. Umm I yah I doI go to the store and when I see them there I sometimes purchase them and sometimes I do not .yeah. Interviewer What role do your parents play in the purchasing decisions that you make? Interviewee (student A) My parents pl ay a very important role in the purchasing decisions that I make, curiously my mom. Umm. She tries to get me to be healthier. This is different to my dad, who will umm actually get me junk food to eat. Interviewer Through which conduct do you often hear about the kinds of food and nutritional products and services that you patronize? Interviewee (student A) I hear about them on TV mostly. Umm I see advertisements for healthy fruits that would be good, not just you hit the hay non healthy stuff, which is what mostly attracts me. Interviewer When you listen to food and nutritional advertisements, what are the specific things you hear about incident products that make you choose to purchase some? Interviewee (student A) The specific things I hear about the foods that I would buy like that would make me want to choose to buy it is how healthy it can be for me and if it tastes good or not. Interviewer Does the frequency at which you hear about a particular food or nutritional produc