Ethos Pathos Logos Essay

A arrogant Ethos can be createdThe inner character-Honest-Honorable-Truthful-Fair-EthicalThe outward manifestations-Attractive-Charismatci-Expert-PossessingAristotes classic plan to create smooth-tongued argument1- Deliver a story2- Pose a problem3- Offer a stem4- Describe specific benefits for adopting the course of action set forth in your solution 5- State a call to action. For Steve Jobs, its as simple as saying Now go out and get one Quotations Base-line = sloganMission statement -Defines a companys basic business and figure-Ensures employees and all stakeholders are pointed in the same direction.Example Bringing the beat to everyone we touch . By the best , we mean the best beauty products. The best people and the best ideas. These three pillars remain the foundation upon which we uphold to build our achiever today.How do I write one ?-Defining what you do-Identifying the core products or run-Determining your value propositionThe vision is what the company wants to make up. A vivid and clear description of a smart as a whip future.Expresses aspirationsDescribes an inspiring new reality, achievable in a reasonable timeframeGuides internal actionsUsually starts with the words to become or to create How do I write one ?-Decide what the company wants to become-Establish the critical success factors in the marketplace-Identify strenghts and weaknesses-Clarify the companys opportunities and threatsPepsi Co VisionGroup assignement-Continuous assesment mark-Invent a portion and write the vision and mission statements, strategic objectives and baseline for a 5 minute group Powerpoint show next week. Vision statement starts with To be/ become/ create