Marketing Essay Example | Topics and Well Written Essays - 1000 words - 18

Marketing - Essay Example Studies have shown the increased rate of smokers among the population especially among the youth. â€Å"Smoking kills around 114,000 people in the UK each year.† (Petrie 2007). It is where the relevance of the product and the topic under study lies. The topic is chosen in order to analyze the prospects of the company by launching the product. The final report is in the form of a report addressed to the top level executives of the company. The report is intended to conduct a study in detail about the marketability of ‘smokers’ choice’. The product aims to carve a niche of the health product market through the launch of smoker’s choice. Therefore, the report studies in detail the average smokers in the population, the market position of the toothpaste, the customer acceptability, etc. It is a report that uses standard statistical tools for the data analysis and interpretations. The primary aim of this report is a market study. The report is intended to study the market and to make required changes in the strategies if needed. This is a company project and the organization is going to benefit by knowing its market and market position. The tooth paste ‘smoker’s choice’ is launched by the company named Oral Care Plc. â€Å"The oral care market is worth $7.5 billion at retail and headed for $8.9 billion by 2012.† (Oral care products on the U.S. 2007). The tooth paste is the main product of the company at present. The product is aimed at conquering dual markets, the health care and the personal care sector. The tooth paste is very effective in whitening the teeth. But the main feature of the product is that it helps to stop the smoking habits of the people. The mouth after being brushed with smokers’ choice brings a bad taste when it comes in contact with smoke thus helping the people to stop the smoking habit. The toothpaste will keep this effect in the mouth for 18 hours. Even though the product belongs to the

Law 2050 Consumers and the Law Essay Example | Topics and Well Written Essays - 2000 words

Law 2050 Consumers and the Law - Essay Example Hence, today in order to protect the rights of the customers who are the consumers of the product and services, we have the consumer rights. The consumer Rights says that if a customer buys a product and is not satisfied with the quality or if it does not fit into the requirement of using the product or has a false claim, then he has the right to recourse either by getting the product repaired, replaced or a refunded depending on the concern and the degree of dissatisfaction by the customer. These rights also cover service contracts and online shopping also. The Abuzaid vs. Mother Care U.K. Ltd is a perfect example of violation of Consumer Rights. To understand the main issues of the case, a brief summary of the history describing the background is essential. The product, Cosy toes which is a sleeping bag which is primarily used for children and infants to attach the elastic straps with the push-chair, was brought by the mother of the claimant for his brother. It consisted on two ela stic straps which were supposed to be fastened around the arm chair securing the back of the person. The elastic strap (almost 7-8 inches long) had to be joined with the metal buckle. While attaching the buckle of the straps to the chair, the elastic straps slipped past the hand and the buckle had made a direct hit in his eye thereby causing a permanent injury. The accident was so serious that he had to be immediately taken to the emergency department of the hospital by ambulance. Hence, after nearly escaping to loose one’s sight a positive step to appeal for the Consumer Protection law was taken. A case was filed against Mothercare Ltd, UK under the Consumer Protection Act and the claim against damage under the Common Law of negligence on the part of the seller of the good. It was claimed that the cause of the injury was primarily because of the ‘defective’ nature of the product and the manufacturer of the producer should have been sensitive enough to foresee su ch implications causing such serious damage to the individual and hence the negligent claim was made under the Common law of negligence. The Common law of negligence states that if any individual has suffered an injury due to the negligence of another person. However, certain conditions need to be made to substantiate the clause of the Act. The ‘plaintiff’ must be able to substantiate proofs like failure to establish reasonable care, damages that has been made which is other than economic losses. Thus in order to be eligible for this claim the claimant has to provide proofs that the individual had suffered proofs that the individual had suffered personal injury or loss which was evitable as per the claim of Abouzaid ,the sufferer of the accident.. The defendant on the other hand claimed that the incident that had occurred was a sort of ‘contributory negligence’ on the part of the claimant. According to this Act the defence can retort on the claim made by th e claimant on negligence that the damage or injury was cause to the individual due to his or her own personal negligence and hence the manufacturer or the seller of the particular product could not be blamed or penalised for it. Mother care agued that the product cannot be claimed to be defective in the first instance. This is because when the particular product was made available to the customers, no such previous instances of injury had been reported. Further, at the time when the accident had occurred, in 1990, the consumers could also not expect quite understandably and